Rittal – an exhibition stand with a data centre
The family-owned company Rittal is one of the most innovative providers of enclosures, power distribution, climate control and IT infrastructure. The diversity of the Rittal product world becomes clear the moment visitors step onto the stand. We developed the architectural concept together with the agency Phocus Brand Contact: it creates a clear visual frame for all themed areas across 525 m².
- CUSTOMER Rittal
- SIZE 525 m²
- TRADE FAIR/LOCATION CeBIT, Hanover
- DESIGN Phocus Brand Contact & Messeprojekt
Diversity needs structure – and surprises
At the heart of the stand, we built a walk-in data centre inside a shipping container: visitors experienced the technology first-hand instead of just reading about it. The eye-catcher was a large LED screen showing changing brand messages. Polygonal black presentation modules served as points of contact for the various Rittal topics. Production and installation were carried out by Messeprojekt with our own production facility in Leipzig.
More ideas on how visitors can experience your products: Exhibition stand ideas from our projects
As an agency, we like to think freely and creatively for our clients. That is why it is so valuable to have mp at our side as a partner who implements our ideas in a solution-oriented way and within budget.