Special Material Use
As one of the leading manufacturers of precast concrete plants, concrete had to be represented as a building material at the stand of our client Progress Group. The large reception counter formed an emerging symbiosis of concrete and painted components. The contrast between the two materials was additionally enhanced by an LED light strip. A striking banner, as well as a structured roof, gave the trade fair stand stability and space and created a lively setting. The Progress Group’s logo was wrapped in a ribbon and visible from every direction.
- CUSTOMER Progress Group
- SIZE 300 m²
- TRADE FAIR/LOCATION bauma, München 2019
- DESIGN mp
With the integration of a high stage, the lower area could be optimally used for product presentation and the upper area for communication. The first level included special surfaces for presentation purposes and the second level communication rooms. Positioning all exhibits in a neat way posed a major challenge – some of the machines were presented “live”, with special glass conversions ensuring work safety.