The ISM in Cologne is the world’s largest trade fair for sweets and snacks and attracts an audience from all over the world with over 37,000 visitors from 148 countries. For 50 years it has been presenting exciting innovations, impulses and new products related to the colorful world of sweets and snacks.
- CUSTOMER Halloren
- SIZE 144 m²
- TRADE FAIR/LOCATION ISM, Cologne 2020
- DESIGN mp
A very special eye-catcher
Halloren presented itself together with Delitzscher and Bouchard on a 144m² exhibition stand with a striking long-distance effect. The perfect, lively product presentation was achieved by standing display cases with glass hoods. The bar and catering area formed the center of the booth and was also a place for interesting discussions and tasty tastings. The “Halloren-Trabant 601 Kombi”, as an eye-catcher, was another highlight of the trade fair appearance.
Ceiling banners printed on both sides in the different colors of the three brands attract a lot of attention from afar. Recessed wall showcases with lighting and glass shelf created a sophisticated product presentation, which was supported by recessed illuminated graphics. The entire stand was perfectly illuminated and staged using LED spotlights.