Presence at the world’s leading confectionery fair
ISM in Cologne is the world’s leading trade fair for sweets and snacks, attracting visitors from around 150 countries. Here, manufacturers present their innovations and new products from the colourful world of confectionery. For the Halloren chocolate factory from Halle, we designed and built a joint stand with the brands Delitzscher and Bouchard.
- CUSTOMER Halloren
- SIZE 144 m²
- TRADE FAIR/LOCATION ISM, Cologne
- DESIGN Messeprojekt
An eye-catcher of a special kind
In a unified architectural concept, Halloren, Delitzscher and Bouchard presented themselves on 144 m² with strong long-distance impact. Raised display cases with glass covers ensured a lively product presentation, while the bar and catering area formed the heart of the stand – a place for conversations and tastings. The highlight was a Trabant 601 Kombi in Halloren design. Double-sided ceiling banners in the colours of the three brands caught the eye from afar. Recessed, illuminated wall display cases and light graphics completed the presentation, and LED spotlights showed off the entire stand perfectly.
More ideas for eye-catchers at your stand: Exhibition stand ideas from our projects