A world premiere in motion
With a new corporate identity and bold ideas, EEX Group presented itself at E-world energy & water in Essen, Europe’s most important trade fair for the energy industry. Our design department developed a stand concept that impressively translated the new brand into space. Moving elements symbolised the dynamics of the electricity market, while the three-dimensional architecture attracted exceptional attention.
- CUSTOMER EEX Group
- SIZE 145 m²
- TRADE FAIR/LOCATION E-world, Essen
- DESIGN Messeprojekt
A clear structure among 750 exhibitors
On just 145 m², the stand had to catch the eye among around 750 exhibitors while still offering space for conversations. Its clear layout guided visitors intuitively through EEX Group’s topics, and the moving elements made the stand visible from afar. It became a popular meeting point for customers and business partners – and the perfect showcase for the new brand.
More ideas on how movement works at your stand: Exhibition stand ideas from our projects
E-world energy & water is Europe’s most important trade fair for the energy industry and a key event for us as a leading trading platform for energy and commodity products to present our products and services. mp succeeded in translating our new corporate design into space, making us stand out visually among 750 exhibitors with a clearly structured stand. Thanks to mp, our stand was the perfect showcase for our company and a popular meeting point for our customers and business partners.