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Rittal – A booth with walk-in computer center

The family-owned company Rittal is one of the most innovative product developers for control cabinets, power distribution, climate control and IT infrastructure. Their „system“ and the variety of the Rittal world of products is immediately present, when first entering the trade fair stand. Developed with the agency Phocus Brand Contact, the architectural concept forms a visual bracket and was highlighted by mp.

  • CUSTOMER Rittal
  • SIZE 525 m²
  • TRADE FAIR/LOCATION CeBit, Hanover 2017, 2018
  • DESIGN Phocus Brand Contact & mp

Variety needs structure and surprises

In cooperation with mp a walk-in computer centre in a sea container was developed as the centrepiece of the construction. The eye-catcher, a large-scale LED screen, which play various brand messages, attracted a lot of attention. Polygonal black presentation modules served as a reference point leading to various RITTAL thematic areas.

Prof. Susanne Krebs, Dip. Designer, Managing Director Agentur Phocus Brand Contact "Creativity meets strength of implementation“

“We, as an agency, want to think free and full of inspiration for our customers. It is invaluable to have mp at our side as a partner, who implements our ideas very solution-orientated and budget-compliant.”